“Leader Turned Follower”: Lululemon’s See-Through Legging Fiasco Exposes Brand Drift
“Leader Turned Follower”: Lululemon’s See-Through Legging Fiasco Exposes Brand Drift Lululemon Athletica has drifted from its core strength in premium, high-quality yoga pants, chasing trends and fast product cycles. Competitors such as Alo Yoga and Vuori are quickly taking market share, while Lululemon has seen quality lapses, culminating in the botched launch of its “Get […]
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