Economy, business, innovation

Innovation

5 Steps To Kickstart Your Trendspotting | ITONICS

Innovation leaders want to understand how trends and disruptions will affect their organizations in the future. Trendspotting provides a structured way to scan external forces, anticipate change, and adapt before competitors do.  The challenge, however, lies in finding a way to effectively process and act upon the vast amounts of information feeding into through trendspotting.

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Jobs To Be Done Field Guide: From Customer Needs to Product Job Done

Everyone knows the saying about asking for faster horses instead of imagining the car. The example is often used to document that asking consumers might be misleading. Yet, it also demonstrates the importance of uncovering the real needs. This principle is central to the jobs to be done theory, where innovation begins with understanding the

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Idea Campaign Guide: 5 Steps to Align Creativity and Business Goals

From BMW’s sustainability hackathons to NASA’s crowdsourced space exploration solutions and Unilever’s open innovation calls, each serves as an example of how idea challenges have fueled real-world breakthroughs. Whether inviting global talent, mobilizing internal teams, or partnering with universities, these diverse formats show how structured ideation can deliver measurable impact and accelerate innovation across industries. This

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