Innovation

Understanding trends and emerging technologies is essential to discover growth opportunities in your industry. While all trends and emerging technologies are important, some are more relevant than others.

What do you remember about Nike? Most likely, it’s “Just Do It.” That simple phrase is more than a slogan. It’s a powerful value proposition. It speaks to emotion, identity, and aspiration in just three words.

Breakthrough ideas don’t always start in your R&D department. External sources of innovation can illuminate emerging trends, unlock new markets, and deliver faster routes to business growth. We’ve already covered internal innovation sources, so let’s now look at eight sources of external innovation that can inspire your businesses to think bigger, evolve faster, and stay ahead of

Research on innovation diffusion shows that it can take years, even decades, for a new product idea to achieve full market adoption. The speed and scale of adoption depend heavily on how well the innovation fits the needs of different product adoption groups.

Most companies still chase business growth by accident, relying on fortune, not systematic market opportunity exploration. Yet the chances of success rise dramatically when you purposefully spot unmet needs, hidden demand, or overserved markets before competitors do.

Companies that run early-stage product experiments can cut development costs by up to 50% and significantly reduce time-to-market.

Innovation is a team sport, but not every kick leads to a goal. Jumping into collaboration without a playbook often means wasted energy, frustration, and half-baked ideas. 

Innovation, at its heart, is a resource allocation challenge. Every organization faces the same fundamental question: Should we double down on what already works, or risk diverting resources toward what might work next? Do you spend money on sustaining your core or exploring new markets, technologies, and customer needs?

An innovation strategy outlines the key areas a firm invests in because it believes these areas will help it fulfill its ambition. Finding the right level and areas of investment can be challenging due to the various options and uncertainties surrounding everything new. This article explains how a firm’s ambition, biography, and industry clock speed

Tired of strategy sessions that start with brainstorming ideas and end in confusion?