Kevin Plank’s Unsellable Thoroughbred Race Farm Sees Another Deep Price Cut

Under Armour CEO Kevin Plank has once again cut the asking price on his massive thoroughbred racing farm in northern Baltimore County, Maryland, as the historic farm – once owned by the Vanderbilt family – continues to sit on the market amid a series of deep price cuts.

Plank has been winding down his sprawling real estate portfolio, offloading everything from multiple residential properties to a luxury hotel in Baltimore City in recent years. Among his crown jewels – alongside the Baltimore Peninsula – is Sagamore Farm, a 404-acre thoroughbred racing operation he has been trying to sell for years.

The latest data from multiple listing service provider MLS Bright shows that Plank likely instructed his listing agent, Christina Giffin of Monument Sotheby’s International Realty, to pursue another price cut.

MLS Bright data shows Sagamore’s current listing price is around $16.5 million. This represents a 15% cut from the late-2025 listing of $18.5 million and an overall decline of about 25% from the original $22 million listing in March 2025. The farm appears to have been on and off the market.

We’ve outlined the mounting challenges for Plank as UA’s brand momentum trended downward for years, but only in recent quarters have we begun focusing on UBS analyst Jay Sole, who is attempting to call a bottom in the stock. Also, the “Warren Buffett of Canada” piled into the stock earlier this year as management raised its outlook.

Plank is still dealing with the “ghost town” of Baltimore Peninsula amid the city’s declining population, which has fallen to a 100-year low under the far-left leadership of Mayor Brandon Scott. Statewide, Maryland’s financial profile is deteriorating under left-wing Governor Wes Moore, with high taxes, crime, a growing fiscal deficit, rising power bills, prioritizing all things woke, significant outbound migration, and other mounting challenges. This is what you get under one-party Democratic rule of kings and queens that have ignited a fire in the state and city under backfiring DEI policies.

Plank should focus on advocating for political change in Baltimore City. At least one other billionaire is already involved in such efforts. If Plank wants his “city within a city” to thrive, negative net migration trends must reverse, and both the city and the state will need to improve their overall financial profiles. Certaintly Democrats show zero interest in fostering a thriving state. 

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